André Morys, the CEO and founder of konversionsKRAFT, has worked in the fields of experimentation, digital growth and e-commerce optimization for nearly three decades.
Driven by his fascination for the user and customer experience, André uses his expertise to guide his clients through the experimentation process.
By combining data and experimentation with behavioural economics, consumer psychology and qualitative research, he strives to deliver the most effective growth programs for his clients.