Doodling is the Simplest Form of Prototyping: Bringing Ideas to Life with Visual Storytelling
You don’t need a 3-D printer to build a prototype. We will practice the simple but effective prototyping techniques of doodling and visual storytelling as a way to make ideas happen in a complex organization.
Tom will use his cartoons to highlight some of what gets in the way of bringing ideas to life. We will practice how we share and build on each others’ ideas to make them stronger and give them a higher chance to succeed.
Time
14:00
Afternoon
Price
125 €
(without VAT)
Language
English
Location
NEWTON University
4th Floor, Room 01
Tom Fishburne
Founder of Marketoonist
For 20 years, Tom Fishburne has chronicled the marketing industry in a weekly cartoon called Marketoonist. He draws (literally and figuratively) from his career in marketing and innovation in the US and Europe, including roles at HotelTonight, Method, General Mills, and Nestle. Along the way, he learned that some of the techniques from cartooning can make us better at innovation and marketing. The better we can convey our ideas visually, the better chance they have to thrive.
Why go to training?
You will learn how the simple power of doodling can unlock greater collaboration.
You will learn how to prototype your ideas using visual storytelling.
You will learn how to identify, navigate and overcome institutional resistance and organizational barriers.
You will learn how to champion an “Always in Beta” culture of innovation.
Required knowledge
This is for anyone and everyone who wants to bring ideas to life at work, including those who think they don’t know how to draw. Anyone is capable of basic visual storytelling.
REGISTRATION FOR ATTENDEES OPENS
JANUARY 30 AT 10:00 AM CET
To participate, you must have purchased and paid for your #mktfest ticket. It's best to be logged into your account a bit before the start time. If you've never logged in before, we recommend resetting your password. For further inquiries about registration, we have answered them in the FAQ section.
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